Just this morning, we targeted 100 people across the US, and we showed a video of Richard Branson speaking from outer space, and asked what people thought, and what they thought of the future of space travel. Within an hour, we received our 100 responses from across the country.
Targets were balanced on Census, which means we get a representative audience of age, gender, and region and ethnicity. Overall, people's opinions were fairly positive with a sentiment of 0.21. (For context, generally, sentiment is represented on a scale of -1 to 1, with the low end of the scale indicating negative responses and the high end of the scale indicating positive responses.) This is never going to be perfect. So a score of 0.21 is actually pretty good! Even though over 60% of people had a positive sentiment, it was also offset by the less positive comments that people had to say.
Of course, some people were also skeptical. "Branson is a remarkable entrepreneur, with the financial wherewithal to afford and live his dream. His space journey, along with that of Jeff Bezos to come, will re-ignite and interest in space travel and exploration. But I also wish they'd invest in improving things here on Earth.", says s 65 year old white liberal female voter in the South.
From discovery to purchase, TikTok is undoubtedly changing holiday shopping. Glimpse explored how consumer behaviors are shifting–both when it comes to TikTok as a whole and TikTok Shop, what drives user behavior changes, and what retailer strategies work best. Dive in to decide if taking the TikTok Shop plunge is right for your business!
Integrating AI into something as deeply personal as meditation highlights the transformative potential of AI, signaling its profound impact across industries in the years to come. The key challenges for brands will be finding the right balance between technology and tradition. Some consumers may embrace AI for its accessibility and customization, while others will resist the erosion of human connection.
As industry giants enforce full-time office mandates and the rest of the corporate world feels pressure to follow, a staggering 28% of employees are ready to quit rather than give up the flexibility. This shift highlights not only the changing dynamics of work but also the need for companies to stay ahead of trends affecting employee engagement and digital transformation.
