Technology
July 22, 2024

The Self-Driving Cars Are Coming! But what do the drivers (and the pedestrians) think?

Despite the proliferation of self-driving cars throughout cities like San Francisco, there’s still a huge amount of skepticism about their safety. One exception: younger, more educated consumers like 18-24 year olds and those with Master’s degrees.

No longer a figment of our imagination, self-driving cars are becoming a reality. In cities like San Francisco, hundreds of self-driving cars are already on the road, carrying paying passengers. The Insurance Institute for Highway Safety predicts there to be 3.5 million self-driving cars in 2025, highlighting the inevitability of this technology. However, concerns about safety are triggering a burgeoning debate over regulation.

Public opinions on self-driving cars are starkly divided, so I decided to dive deeper into the issue. Glimpse surveyed 206 respondents from across the United States, revealing significant demographic differences in attitudes toward this technology.

Overall, the study highlighted the highly polarized nature of public opinion, emotions, and even top-of-mind awareness. Very few respondents expressed neutral or mixed sentiments, indicating that most people have a definite stance on self-driving cars.

Safety Concerns Dominate

When asked “What are your main concerns regarding self-driving cars?” the results are as follows:

A majority of respondents expressed skepticism and safety concerns, with 84% highlighting safety and reliability as their main worry. This is closely followed by fears over loss of control (71%) and hacking or cybersecurity issues (32%).

Glimpse’s ability to gather and instantly analyze open-ended responses at scale revealed comments touching on fears of relinquishing control to technology, with phrases like “I want to be in control” and “Not safe yet to be on roads” underscoring a deep-seated distrust in the technology’s current state.

Fears of Terrorism through Hacking

When asked for further explanation, one of the primary concerns identified was the potential for self-driving cars to be hacked and used maliciously. Multiple respondents voiced this anxiety, expressing scenarios where hackers could use self-driving cars for nefarious purposes, such as driving into a parade or similar public events. This perspective was vividly highlighted in a few respondents, stating “I also think there is potential for them to be more dangerous if a wacko manages to hack the vehicle,” and “I could see domestic terrorists trying it”.

The fear isn’t unfounded. Examples from recent incidents emphasize real-world failures that contribute to these technologies. Some mentioned by respondents include, “Lady got hit, police couldn’t issue a ticket to a self-driving car” and “a self-driving vehicle with no one in it was stopped by police going the wrong way into oncoming traffic.” Such episodes fuel the perception that while autonomous technology promises efficiency and innovation, it also opens doors for unexpected vulnerabilities.

Its Foreseen Impact on Society

Respondents were nearly perfectly split on the matter, as seen in their answers to “How do you foresee widespread adoption of self-driving cars impacting society?”

Many respondents expressed hope that if self-driving technology is perfected, it could lead to fewer accidents and a positive impact on traffic flow. Phrases like “Should be safer depending on the limitations imposed,” “Once it’s perfect it might be a beautiful thing,” and “It’s inevitable” suggest a belief in the eventual success of self-driving cars. Some highlighted the benefits for specific groups, noting that “many disabled people can drive” in the assumption that widespread use is adopted.

Another prominent concern was the socioeconomic impact. Responses include “I find it hard to believe that everyone would be able to afford a self-driving car” and “it will rapidly put many people out of jobs,” implying that there will likely be varying degrees in which this technological adoption impacts individuals.

Despite the divided opinions, there was a sense that self-driving cars are part of an inevitable technological progression, with one respondent stating, “self-driving cars are obviously where we are going.” Overall, the study paints a picture of cautious curiosity, with many respondents calling for more data, oversight, and gradual adoption to ensure safety and public trust.

Who Are the Trailblazers?

Notably, younger individuals aged 18-24 exhibit a unique enthusiasm for autonomous vehicles. This familiarity with and trust in emerging technologies likely contributes to their positive attitude.

They collectively hold a positive view of the technology, citing its potential to address common concerns. Responses include “it could help prevent avoidable crashes from drunk driving” and “it’s a good way to help people who drive a lot and need a break,” highlighting some of the significant advantages that this technological revolution promises.

Compared to the general responses, those with Master’s degrees or other advanced degrees had notably higher levels of trust, optimism and curiosity surrounding the technology as well.

When asked “Would you feel comfortable riding in a self-driving car yourself?” their responses were as follows:

This differs immensely from the general public:

Additionally, here is a bar graph of Master’s degree holders when asked “How likely are you to purchase a self-driving car in the next 5 years?”

In comparison, here is a bar graph of the general responses to this question.

Final Thoughts

Self-driving cars symbolize both remarkable innovation and profound uncertainty. The divide in public opinion underscores a broader challenge: bridging the gap between technological advancements and societal trust. While younger generations and highly educated individuals may lead the charge in embracing this technology, concerns over safety, control, and ethical implications cannot be ignored.

The path to widespread adoption requires not only continued technological development but also robust regulatory frameworks and transparent communication to build public confidence. Ultimately, self-driving cars present an opportunity to reimagine our future, but navigating this road will demand careful consideration of the diverse perspectives and challenges they bring.

As we enter this new age of self-driving cars amidst polarization, the question remains: how do we move forward balancing the need for safety and public trust with the relentless drive for innovation?

At Glimpse, we excel in providing comprehensive market research insights that empower you to understand complex issues, uncover significant trends and make informed, data-driven decisions. Contact Glimpse today to discover how we can elevate your market research efforts and drive your success.