As some of you may have seen, we are in process of launching Glimpse. We started building it last winter, and by early spring, we had a functional MVP we started to show to prospective buyers. Fast forward several months, and we now have a fully functional product!
So what is it? Well, it gives you a Quick "Glimpse" into What Matters, Here and Right Now.
You can get your questions answered, by any audience, in real-time. With access to over 70 million people globally, we can get virtually any audience answering conversational questions within minutes.
It's great for gathering quick feedback on current events, to get a quick read on what people might think about something that may be happening 'in-the-moment'. This isn't meant to be a survey tool. This is meant to get into the "why's" behind the what -- at scale.
We've run studies on politics, the economy, COVID (of course), and many other interesting areas.
Just this morning, we targeted 100 people across the US, and we showed a video of Richard Branson speaking from outer space, and asked what people thought, and what they thought of the future of space travel. Within an hour, we received our 100 responses from across the country.
From discovery to purchase, TikTok is undoubtedly changing holiday shopping. Glimpse explored how consumer behaviors are shifting–both when it comes to TikTok as a whole and TikTok Shop, what drives user behavior changes, and what retailer strategies work best. Dive in to decide if taking the TikTok Shop plunge is right for your business!
Integrating AI into something as deeply personal as meditation highlights the transformative potential of AI, signaling its profound impact across industries in the years to come. The key challenges for brands will be finding the right balance between technology and tradition. Some consumers may embrace AI for its accessibility and customization, while others will resist the erosion of human connection.
As industry giants enforce full-time office mandates and the rest of the corporate world feels pressure to follow, a staggering 28% of employees are ready to quit rather than give up the flexibility. This shift highlights not only the changing dynamics of work but also the need for companies to stay ahead of trends affecting employee engagement and digital transformation.
