Case Study

How Glimpse Helped Hubspot Create a More Nuanced Buyer Persona

The partnership between Glimpse and HubSpot exemplifies the transformative potential of generative AI in reshaping how B2B companies understand and engage with their customers. By moving beyond traditional, static buyer personas, we are moving toward the co-creation (in collaboration with Hubspot) of dynamic, nuanced, and human-centered profile that reflects the complex realities of today’s business environment.