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Why the Left Brain / Right Brain Myth Is a Problem for Marketers
In the realm of marketing, the persistent myth of left-brain vs. right-brain thinking has influenced strategies despite being debunked by peer-reviewed studies. This oversimplified view has potential consequences for decision-making processes. We urge marketers to adopt a more nuanced understanding of brain function to create evidence-based and innovative strategies that resonate with diverse audiences, considering the interplay between emotional, subconscious, and rational factors.
November 15, 2023
